It's all about ad revenue generated from viewing these videos and Warners cut. That was the reason Warners started stripping youtube awhile back of all Warner content... They've since come to some sort of an agreement. Warner Bros has also just signed a deal with Hulu to put all their video content on their site... Vevo, another vid site has every major label signed up except Warner to stream videos. It's been reported that Vevo and Warners will come to some sort of an agreement sometime in the new year.
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