Quote:
Originally Posted by LukeA
All of that aside, if you were WBR, how would you have marketed Lindsey's recent releases differently? They're solidly marketing to his base (AAA stations), and that's all you can really want at this point.
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If I were WBR I would do the following.
1. Make sure every radio station in his genre of music had a decent publicity kit and disc. (WBR doesn't do this).
2. WBR should use their muscle to get Lindsey on shows like Leno and Letterman, even O'Brian. Not just Kimmel and Ferguson (these are second tier shows at best.)
3. Shop his songs to movie or TV executives. A well placed song can do wonders for sales. This should have already been in place to coincide close to the release date.
As I mentioned before, what Warner sends out pales in comparison to other labels. Most artist send out Press Kits that are full of information and picture(s) of the artist. Warner's promotional department needs to be cleaned out top to bottom. Look up Big Machine records, the guy that runs this label knows all about promotion. You can check the Billboard charts to see his results.