The latter. Do not vote if you have no idea WTF you're doing. Our country is messed up as it is. Blind help is not needed.
In this day and age, it is very easy to gather information on the web (candidates websites are a good start) to decide which presidential candidate gets your support. Obviously they can only offer their opinions on current issues (things change as time goes on and when their in office), but you can also get a vibe as to their experience level since they began in politics and what time of choices they have made in the past.
The one who talks the smoothest, looks the best, and has a nice smile is not a good reason to vote for them. But alas, I fear many people go off that superficial vibe in casting their wayward vote.
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